Experience is useful. Perspective is the point.

I’ve spent most of my career in and around growing businesses.

That has meant starting companies, building teams, acquiring customers, developing partnerships, launching into new markets, raising investment, working across B2C and B2B and spending more hours than I could count thinking about search, e-commerce and digital acquisition.

Some things worked extremely well. Some didn’t. Both are useful.

After enough time operating businesses, you begin to recognise patterns. You learn which questions matter, when the obvious answer probably isn’t the right one, where complexity is hiding and when a business simply needs to stop debating and start doing.

That is what Practical Ambition is about.

I work with a deliberately small number of businesses, giving them access to experienced commercial judgement and practical support when it can make a meaningful difference.