Experience
A career spent making things happen.
I’ve worked across a wide range of commercial environments, but the common thread has always been growth: finding opportunities, building propositions, acquiring customers, developing teams and turning ideas into functioning businesses.
Themes
What the experience covers.
- Building businesses
- Experience starting, launching, operating and scaling businesses.
- B2C & B2B
- Experience working with both consumer and business propositions.
- Search & digital acquisition
- Deep experience across search, SEO, paid search, affiliate, e-commerce and performance marketing.
- International growth
- Experience launching and operating propositions across multiple markets.
- Leadership & teams
- Experience recruiting, building and leading substantial teams.
- Investment
- Experience raising investment, working with investors and considering opportunities from the investor side.
- Sales & partnerships
- Building commercial relationships, propositions and routes to revenue.
Career chapters
Different companies. Often surprisingly similar problems.
- 01
Earlier career
Digital, search and commercial roles that built the foundations: how customers are found, how channels behave and how commercial models hold together.
- Digital
- Search
- Commercial
- 02
Savoo
An important period building and scaling a consumer proposition, with deep exposure to e-commerce, affiliate, search and taking a business into international markets.
- B2C
- E-commerce
- Affiliate
- Search
- International
- 03
RevLifter
An entrepreneurial B2B chapter in technology and SaaS. Company building, enterprise commercial activity, partnerships, building teams and raising investment.
- B2B
- SaaS
- Enterprise
- Partnerships
- Investment
- 04
Practical Ambition
Bringing that accumulated experience to a small number of ambitious businesses, as adviser, sounding board or hands-on commercial lead.
- Advisory
- Fractional
- Projects
What’s the problem you’re trying to solve?
If there’s something commercially important that you’re wrestling with, tell me a little about it. If I think I can help, we’ll have a conversation.